1. Open with footage of an IC hooning upwind (or fine reaching depending on weather and sea state), view looks like it is from the sliding seat but camera (on chase boat) pans back to show an IC dead flat, skipper fully hiked, and footing fast.
2. Show the IC Logo and the DVD Title
3. Phase into some ‘send it’ footage of IC’s DC’s and AC’s pushing the envelope:
a. Mark Roundings
b. Good tacks and Gybes
c. Plenty of spray, and end of seat action
4. Voice over breaks over:
a. The International Canoe is a one-man craft of 5metres long, 1 metre width powered by 10 square meters of sail. It is characterized by its means of creating righting moment, the sliding seat. By no means unique, and certainly not new, the sliding seat is a beam that slides athwartships on a track, enabling the sailor to hike out far to windward. The result is a long, skinny boat, very light for its length and sail area, which goes very fast!
5. Some more ‘send it’ footage (with some exciting background commentary on the action)
6. Voice over cuts in
a. Overview of the history of the class taken from http://www.intcanoe.org/icabout.html
including a slide show of relevant historic pictures
b. Special mention on the Challenge Cup (2nd oldest sailing trophy behind the Americas Cup)
7. Back to modern footage and interviewing guys on the beach (I’m thinking Steve Clarke here as he is internationally known in sailing -and has a voice people listen to)
a. Getting Steve to talk about the IC and how it compares to other classes
8. Switch to specific DC footage
a. Getting Steve to talk about the new developments in IC’s (don’t mention DC’s as this will date the footage if/when DC’s become the rules for all IC’s).
b. Voicover guy come in with the other developments that have marked this remarkable classes progression (pics/footage as applicable)
i. 1892 when the sliding seat first appeared
ii. 16ft canoes in 1909
iii. Using a mizzen sail as a jib in the 1930’s
17ft canoes in 1936
iv. First fully battened mainsails in 1946
v. Adopting of the Nethercott Hull (current IC shape) in 1971
vi. Pioneering of Carbon Fibre Masts in 1982
vii. Advent of the AC in the 1990’s
9. Switch to a UK sailor to speak on AC’s and their foothold in the UK and Europe – add footage (may need video from UK)
10. Pan back to general footage and stills on and off the water – Voice over speaking on the sizes and age of people who sail the International Canoe
a. Splice in some ‘on the beach interviews’ of what sailors think of the class
11. Show some racing footage – Voiceover speaks of where the International Canoes are currently raced (fleets in Australia, Canada, France, Germany, New Zealand, Sweden, UK, USA), World Championships every three years
12. Back to the best footage (action, tactical, even becalmed if it makes a nice shot) – Voiceover advises on where interested people can find out more about the IC and links in their country http://www.intcanoe.org
The above is my idea for 8-10 minutes of Promotional footage, please use it as a starting point and say what you'd add at 4a or 7b.... Or if you have a better idea please forward it along.